Cookies policy
UPORTHO STORE SRL
1. Introduction
This Cookie Policy explains how UPORTHO STORE SRL (“UpOrtho”, “we”, “our”) uses cookies and similar tracking technologies on the website www.uportho.com
(“Website”).
It describes what cookies are, what types we use, the purposes for which we use them, and how you can control your cookie preferences in accordance with the EU General Data Protection Regulation (GDPR) and Directive 2002/58/EC (ePrivacy Directive).
2. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They help websites recognize your device, store your preferences, and improve your browsing experience.
Cookies can be:
- Session cookies, which are automatically deleted when you close your browser; or
- Persistent cookies, which remain stored on your device until they expire or you delete them manually.
3. How We Use Cookies
We use cookies to:
- Ensure the proper functioning and security of our Website;
- Enable login sessions and account management;
- Analyze traffic and improve performance;
- Deliver relevant marketing communications to professional users.
Cookies may be placed by UpOrtho (first-party cookies) or by third-party service providers such as Google, Meta (Facebook), and Stripe (third-party cookies).
4. Types of Cookies We Use
| Cookie Name | Provider / Domain | Purpose | Duration | Category |
|---|---|---|---|---|
frontend_lang | uportho.com | Stores the user’s preferred language. | 1 year | Functional |
session_id | uportho.com | Maintains the current session ID for authenticated users. | 7 days | Essential |
tz | uportho.com | Records the user’s time zone for accurate session timing. | Session | Functional |
_gcl_au | Google Tag Manager | Measures advertising campaign effectiveness. | 3 months | Marketing |
test_cookie | doubleclick.net | Checks if the user’s browser supports cookies. | 15 minutes | Marketing |
_ga | Google Analytics | Distinguishes users and collects traffic data. | 1 year 1 month 4 days | Analytics |
ga* | Google Analytics | Stores and counts page views for analytics reporting. | 1 year 1 month 4 days | Analytics |
_fbp | Facebook Pixel | Tracks visits and user interactions for ad performance. | 3 months | Marketing |
cee.capig.stape.org | Stape | Tracks interactions and performance for analytics. | 3 months | Analytics |
lastExternalReferrer, lastExternalReferrerTime, _gcl_lsu | uportho.com | Stores referrer information for session optimization. | Persistent | Technical / Other |
5. Essential Cookies
These cookies are required for the Website to function correctly (e.g., to manage sessions, maintain security, and process orders).
They cannot be disabled in our systems, though you may set your browser to block them, which may affect functionality.
6. Analytics and Marketing Cookies
Analytics cookies help us understand how users interact with our Website and allow us to improve performance.
Marketing cookies enable us to display relevant ads and measure campaign efficiency.
These cookies are used only with your consent, which is collected via the cookie banner displayed when you first visit the Website.
You may withdraw or modify your consent at any time (see Section 7 below).
7. Managing Your Cookie Preferences
You can manage or withdraw your consent at any time by:
- Clicking the “Cookie Settings” button in the footer of our Website; or
- Adjusting your browser settings to block or delete cookies.
Browser instructions:
Note: if you disable non-essential cookies, some parts of the Website may not function properly.
8. Third-Party Cookies and Data Transfers
Some cookies are set by third parties (e.g., Google, Meta, Stape, Stripe) who may process data outside the European Economic Area (EEA).
Such transfers are made only under appropriate safeguards, such as Standard Contractual Clauses (SCCs) or the EU–U.S. Data Privacy Framework.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect legal or technical changes. The latest version will always be published on this page, indicating the “Last updated” date above.
10. Contact
UPORTHO STORE SRL
If you have any questions about these terms, please contact us:
Operational office: 39B Doctor Alexandru Vitzu Street
050671, Bucharest, Romania
Phone number: +4031 80 80 008
Email address: office@uportho.com
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